A decade of VANNI in art, an extraordinarily creative experience.We kicked off in 2009 with momentum and motivation, moved only by curiosity for the contemporary. Autofocus is the VANNI eyewear competition for emerging art that has awarded more than 40 artists and organized more than 20 personal shows, in a gallery that has grown from a portion of the showroom into a project-space entirely reserved for art.
As a company, to invest in emerging art for a decade was not an obvious choice, and not a marketing strategy. From the start, VANNI had the desire to create a free space from which to draw inspiration, gathering visions of the contemporary moment that would reflect the perspectives of new generations, in their irreverence, creativity, and vivacity, free from constraints and conventions.
Each of the Autofocus winners receives a catalogue and a purchase offer: purchases with which Vanni has bit by bit built its private collection, that today, displayed in the spaces of the company, represents the vitality of emerging artistic practices.