Creative Glasses, Made In Italy

VANNI pays homage to Giovanni Vitaloni, Vanni to his friends, born in Milan in 1907. An artist with a mind for technical thinking, founder and inspiration of the family entrepreneurship for generations to come. VANNI eyeglasses were born in Turin in 1990, made to see the world. They are equally at home in Milan, Paris, New York, Tokyo, and Sydney. VANNI is at the forefront of the industry of creative eyewear design. Its beauty is a mix of genius, culture, and style, and never accidental: it’s a distillation of thirty years of research and experimentation. The Made in Italy touch is present in every tiny detail. When it comes to colour, daring, mixing, and creating unique pairings has always been our challenge. VANNI is not so much craftsmanship as limited edition industry.


Design of the VANNI collections is entrusted to the company’s own style center, dedicated to the planning and creation of the product lines. The quality of the glasses is the fruit of stylistic and technological research, the use of top raw materials, and a highly specialised workforce.

For a choice without compromises the VANNI glasses are entirely Made In Italy, with no bluffs: Made In Italy, for sure. VANNI keeps a constant commitment to the creation of exclusive and incomparable materials. The acetates are conceived and personalised like works of art, something rare and unique in the worldwide panorama of eyeglass design. The metal-framed glasses utilise technically advanced processing in a new way: the laser cutting and the multi-layered photogravure on steel sheets experiment with techniques and treatments borrowed from other sectors, paired with manual assemblage and unexpected colours.


Unique and yet recognisable: the essence of the VANNI glasses is contained in its exclusive materials. Like a painter that creates colours and spreads them on canvas, VANNI creates materials and transforms them into frames. The VANNI cellulose acetate is derived from cotton. Creating a block of acetate from individual imagination is like realising a work of art, a mix of craftsmanship and millimetric precision. A hand that builds, layer on layer, block on block, the three-dimensional designs of solid plastic.

The thinner the better when it comes to eyewear. VANNI’s metal frames are made from steel sheets well under a millimetre thin. The sheets are cut in a process called photoengraving, a sophisticated technology that comes in handy when working with incredibly small dimensions.

Then there’s laser cutting, used to make frames with even thinner metal; an incision process that fuses the metal using a powerful ray beam.

After the different components of the eyeglasses have been assembled, it’s time to decorate the surface of the frame: colours and treatments are applied according to creative designs, made by hand, with expert care.

Nine months to the moment of birth: concentration and manual dexterity pervade every single step of the design process, prototyping, and production.