Creative Glasses, Made In Italy

VANNI pays homage to Giovanni Vitaloni, Vanni to his friends, born in Milan in 1907. An artist with a mind for technical thinking, founder and inspiration of the family entrepreneurship for generations to come. VANNI eyeglasses were born in Turin in 1990, made to see the world.

They are equally at home in Milan, Paris, New York, Tokyo, and Sydney. VANNI is at the forefront of the industry of creative eyewear design. Its beauty is a mix of genius, culture, and style, and never accidental: it’s a distillation of thirty years of research and experimentation.

The Made in Italy touch is present in every tiny detail. When it comes to colour, daring, mixing, and creating unique pairings has always been our challenge.

VANNI is not so much craftsmanship as limited edition industry.


The world of eyewear recounted in 21 words, in strict alphabetical order.



For eyewear it’s considered the most precious and sophisticated material: it’s the only plastic substance not derived from petroleum; it comes from natural origins, extracted from tufts of cotton. The block acetate the VANNI collections are realised in is like a work of art, a mix of craftsmanship and millimetric precision. Unique and yet recognisable: the essence of the VANNI glasses is contained in its exclusive materials. Like a painter that creates colours and spreads them on canvas, VANNI invents materials and transforms them into frames. A hand that builds, layer on layer, block on block, the three-dimensional designs of solid plastic. In 2019 VANNI celebrates 10 years of exclusive acetates.




Violet and yellow, red and green, orange and blue. Colour theory teaches that these are the basic combinations in nature. Sometimes called complementary colours, they come from a fusion between a primary (yellow, red, blue) and a secondary colour (itself stemming from a blend of two primary colours). Two colours that contain three, and by careful mixing or separating, could create a thousand more. A freeze-dried rainbow. These rudiments of theory are applied and developed throughout the VANNI collections: out of the main colours couples we have devised a lot more, mixing tones, teasing the starting trio in search of colour contrasts to lighten and bring out the soft lines of the frames



Comfort is an essential characteristic of every pair of glasses. How do you achieve it? Much has to do with the temples, their length, and the size of the lenses. The ideal temples should be rigid but flexible, should wrap around the face without scratching or squeezing, and once they’re on shouldn’t move around. VANNI has chosen to intervene directly on the temples for maximum comfort, playing with the sheets of metal so as to render them elastic and articulated- and easily molded by the optician, instead of using the normal flex systems, which don’t assure stability. Just as it’s necessary to adapt the size of the frame front that holds the lenses for every face and ophthalmic need: so we at VANNI create eyewear for every face shape, from the smallest, thanks to the collection PETITE by VANNI, to the most typically masculine, proposing models from VANNI UOMO, for those who have need of a larger frame and lengthened temples, guaranteeing the perfect marriage between wearability and look.



Design is an English term that refers to the sum of research, conception, and planning activities aimed at realising a product- material or immaterial- on an industrial scale. According to the great Bruno Munari- eclectic graphic designer, designer, and artist of the 1900s- the designer is in truth a developer with an aesthetic sense who works for the community, trying to find the best way possible to produce common objects for mass consumption. We at VANNI believe in and practice the principle of good design. Every pair of our eyeglasses is born from a design project that responds to the requirements of comfort and lightness, the result of a study based on innovation, the use of quality materials, and cutting-edge assembly techniques. To give every frame the full VANNI spirit, we combine a faultless design with the search for an original style that integrates design and renders the eyewear unique, enriching it with our personal interpretation of taste and trends, and presenting it in a million facets of shapes and colours.


Thinking and producing in an eco-compatible way means prioritising the protection of our relationship with nature, today and in the future. Translated into industry chain terms, this means controlling every phase of the production process, responsibly. It’s not enough if the product doesn’t drain natural resources, it’s also necessary to verify what type of manufacture has brought about its synthesis, how far away the materials come from, how they are transported, how the slag is disposed of, and so forth. The materials of the VANNI glasses are processed in a way that limits waste. We slow down the production of moulds and equipment. We seek to limit packaging, as in the case of the displays made from recyclable cardboard. On one point we’re sure that we are particularly efficient: our glasses are realised only 400 kilometres from our headquarters, entirely on Italian soil. It’s not kilometre 0 production, but it comes close, guaranteeing the best of limited edition manufacture.



When we at VANNI talk about ‘factory’ we are particularly proud to be able to refer- with complete transparency- to manufacturing companies on Italian soil, both small and medium in size. They are the places in which our eyewear is produced, factories we’ve worked with for over three decades to realise our limited edition industry, plants that through the years have conserved the best of the ‘Made in Italy’ spirit, embodying it every day thanks to the expert hands that harken back to centuries-old traditions. We visit the factories we work with diligently; they are only 400 kilometers from our headquarters and are centered around the places where eyewear as we know it today was born and raised, to finally grow into one of the top industries in our country: the provinces of Belluno and Treviso in the Veneto, and Varese in Lombardy for the raw materials.
In the factories we know the name of every employee and we know the dedication they will apply to the realisation of our glasses, without neglecting any detail.


G for Graphic Design

Graphic design opens up the fascinating world of creativity related to the creation of visual communication products: from editorial graphics (books, magazines, catalogues) to the packaging of products, to brands and logos, to signs and symbols, to web design and animation. Usually graphic design tends to pass unnoticed, and yet pervades everything. It has been compared to a glass of wine. It isn’t true that we don’t give it importance-- we wouldn’t drink vintage wine from an old teacup, for example-- and yet it’s the wine that counts, not its container.
VANNI has for years curated its graphic image, translating and reproducing it on the kit materials of its eyewear: from the cases, to the displays, to its online presence, as well as the showrooms at conventions. A visual and strategic design that recounts our brand and our values that should be defended, even legally, from every underhanded attempt at imitation.


Design of the VANNI collections is entrusted to the company’s own style center, dedicated to the planning and creation of the product lines. The quality of the glasses is the fruit of stylistic and technological research, the use of top raw materials, and a highly specialised workforce.

For a choice without compromises the VANNI glasses are entirely Made In Italy, with no bluffs: Made In Italy, for sure. VANNI keeps a constant commitment to the creation of exclusive and incomparable materials. The acetates are conceived and personalised like works of art, something rare and unique in the worldwide panorama of eyeglass design. The metal-framed glasses utilise technically advanced processing in a new way: the laser cutting and the multi-layered photogravure on steel sheets experiment with techniques and treatments borrowed from other sectors, paired with manual assemblage and unexpected colours.