House of VANNI
F/W 2025/2026 Campaign
Location, location, location: every season, advertising campaigns must find special places to serve as backdrops for their shots. But there is more to it than just the location; there is also a strong need to convey, through photos, the shared values that underpin the brand's identity.
The ‘House of VANNI’ is the ideal home where everyone has the opportunity to express themselves to the fullest, in the comfort of a family environment, surrounded by tasteful objects that convey the warmth of our Italian lifestyle. And feeling good wearing a pair of glasses that enhance our appearance makes us feel ‘at home’.
The new VANNI collection interprets Italian style and craftsmanship, starting with selected raw materials and a controlled production chain, 100% Made in Italy. The collection is characterised by colour, sophisticated combinations of materials, including VANNI's famous exclusive acetates, and contemporary shapes that are always wearable, but with a distinctive touch that adds personality and elegance to the face.
To reinforce the spirit behind the glasses, the campaign images were shot among the fine rolls of high-end furnishing fabrics from “l'Opificio”, a historic Piedmontese company that decorates the most exclusive homes and hotels in the world. Materials from a certified supply chain, all organic, certified by “Slow Fiber”, for more sustainable textiles.Similarly, the knitwear worn by the models in the shoot is by Oscalito, another flagship textile brand that exports internationally, committed to positive change through a sustainable production process aimed at creating beautiful, healthy, clean, fair and durable products.
A single philosophy that brings together different brands in different fields and pairs well with VANNI eyewear, the first “Società Benefit - benefit corporation” in Italian eyewear, a supporter of a silent, yet persistent, revolution in the sector. A philosophy felt even in the new image campaign.
VANNI is proud to be part of a network of excellent companies, “Exclusive Brands Torino”, which is entirely Italian and rooted in its city, and has therefore decided to seize the opportunity to talk about a shared and innovative way of conducting business.
Credits:
Photography : Avocado Studio
Location: l’Opificio
Knitwear: Oscalito
Thanks to: Maison Fou for the overall outfits