We’re not making forecasts for the new year, but we’re sure of one thing:VANNI’s 2020 is going to be all about colour

It’s the colour of the VANNI eyewear that will revolutionise the brand’s communication and totally redesigned site, as you can see.

It’s the colour of the VANNI eyewear that will revolutionise the brand’s communication and totally redesigned site, as you can see.

We present you with “il colore del gusto” (the colour of taste), the visual campaign for VANNI eyewear that ventures into unexplored territory, letting itself be swept away by waves of colour: as always the center of the personality of our eyewear collections.


You already know “la forma del gusto”, the campaign that gave us a taste, through images, of the specialties of our Italian culinary tradition, together with its cooking procedures and utensils. Today, we’ve chosen fanciful sets for our shoot, decorated with fruits and foods typical of our cuisine, to astonish with the harmonies that have inspired the shades, the forms, and the texture of our glasses: Made In Italy, for sure.




We invite you to discover the campaign on this website, totally redesigned, that you certainly will find at once familiar and full of new, colourful energy, quick and easy to navigate: check out the the catalogue vanniocchiali.com/optical-glasses (also from your smartphone).